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Privacy Policy

Last updated: 11 August 2026

This Privacy Policy explains how DOLITA, UAB (“Dolita”, “we”, “us” or “our”) collects, uses, stores and shares personal data when you visit or make a purchase from www.dolitashoes.com (the “Website”), communicate with us, create an account, subscribe to marketing communications, or otherwise use our services.

We are committed to protecting your privacy and processing your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection laws.

DATA CONTROLLER

The controller responsible for the processing of your personal data is:

DOLITA, UAB
Company code: 123756851
VAT ID: LT237568515
Registered address: Laisvės pr. 125, Vilnius, Lithuania
Email: customer@dolitashoes.com

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the email address above.

2. PERSONAL DATA WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal data.

2.1. Information you provide to us

When you place an order, create an account, contact us or otherwise interact with the Website, we may collect:

  • your first and last name;
  • email address;
  • telephone number;
  • billing and shipping address;
  • account information;
  • order and purchase history;
  • information relating to returns, exchanges and customer service requests;
  • communications you send to us; and
  • other information you voluntarily provide.

2.2. Payment and transaction information

When you make a purchase, payment information necessary to process the transaction is processed through Shopify Payments and the relevant payment providers involved in processing your chosen payment method.

We do not intentionally store your complete payment card details on our own systems.

We may receive and retain information relating to the transaction, including payment status, payment method, transaction identifiers and information necessary for accounting, fraud prevention, order administration and customer support.

2.3. Information collected automatically

When you visit the Website, certain technical and usage information may be collected automatically, including:

  • IP address;
  • browser and device type;
  • operating system;
  • device identifiers where applicable;
  • pages viewed;
  • referring and exit pages;
  • date and time of visits;
  • interactions with the Website;
  • shopping and browsing activity;
  • approximate location derived from technical information; and
  • cookie and similar technology identifiers.

Some of this information is collected through cookies, pixels and similar technologies, subject to your choices and consent where required by law.

3. HOW AND WHY WE USE YOUR PERSONAL DATA

We process personal data only where we have an appropriate legal basis.

3.1. Processing orders and providing our services

We use your personal data to:

  • process and fulfil orders;
  • process payments;
  • arrange delivery;
  • provide order confirmations and updates;
  • manage returns and exchanges;
  • provide customer support; and
  • administer your customer account.

Legal basis: performance of a contract or taking steps at your request before entering into a contract.

3.2. Compliance with legal obligations

We may process and retain information where necessary to comply with applicable accounting, tax, consumer protection, fraud prevention or other legal requirements.

Legal basis: compliance with a legal obligation.

3.3. Customer service and communications

When you contact us, we process your contact details and the contents of your communication to respond to your request, resolve issues, and provide customer service.

Legal basis: performance of a contract, steps taken at your request before entering into a contract, or our legitimate interests in providing effective customer service, depending on the circumstances.

3.4. Website security and fraud prevention

We may process technical, account, and transaction information to protect our Website, customers, and business against fraud, misuse, security incidents, and other unlawful activity.

Legal basis: our legitimate interests in protecting our business and customers and, where applicable, compliance with legal obligations.

4. ANALYTICS AND ADVERTISING

Subject to your consent where required by law, we use analytics and advertising technologies to understand how visitors use our Website, measure advertising effectiveness and provide more relevant advertising.

4.1. Google Analytics

We use Google Analytics to understand how visitors interact with our Website.

Google Analytics may process information such as device and browser information, Website interactions, pages visited, approximate location information and online identifiers.

We use this information to analyze Website performance, understand customer behaviour and improve the Website and our services.

Legal basis: your consent where required by applicable law.

You may withdraw or change your consent through the cookie/privacy settings available on our Website.

4.2. Google Ads

We use Google Ads for advertising, conversion measurement and, where enabled and permitted, remarketing.

Google advertising technologies may process information about your interactions with our Website and advertisements in order to measure advertising performance and, subject to your consent and settings, help deliver more relevant advertising.

Legal basis: your consent where required by applicable law.

4.3. Meta Pixel and Meta Ads

We use the Meta Pixel and Meta Ads services provided by Meta to measure advertising performance, understand actions taken after viewing or clicking our advertisements and, where enabled and permitted, create or reach relevant advertising audiences.

The Meta Pixel may collect information about your browser or device and your interactions with the Website, such as pages viewed, products viewed and certain actions taken on the Website.

Depending on the relevant Meta service and processing activity, Meta may process certain information for its own purposes in accordance with its privacy terms.

Legal basis: your consent where required by applicable law.

Advertising and analytics technologies that require consent should not be activated before the required consent has been obtained.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our Website uses cookies, pixels and similar technologies.

Cookies are small files or pieces of information stored on or accessed from your device. They may be used to make the Website function, remember preferences, understand Website usage and support advertising.

We may use the following categories of cookies and similar technologies:

Strictly necessary cookies
These technologies are necessary for the operation, security and essential functionality of the Website, including shopping cart, checkout, authentication and fraud prevention functionality.
Where permitted by law, strictly necessary cookies do not require consent.

Analytics cookies
These technologies help us understand how visitors use the Website and allow us to measure and improve Website performance.
This category includes technologies associated with Google Analytics.

Advertising and marketing cookies
These technologies are used to measure advertising campaigns and, where applicable, provide or facilitate more relevant advertising.
This category may include technologies associated with Google Ads, Meta Pixel and Meta Ads.

Where required by law, analytics and advertising technologies are activated only after you have provided the relevant consent.

You can accept, reject or manage non-essential cookies through the cookie/privacy controls available on our Website. You may also withdraw your consent at any time through those controls.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You can also manage cookies through your browser settings. Disabling certain cookies may affect some Website features.

6. DIRECT MARKETING

Where you have provided the required consent, we may use your email address and other relevant information to send you information about Dolita products, offers, promotions and news.

Where applicable law permits marketing to existing customers without separate consent, we may also send marketing communications in accordance with the conditions and safeguards established by applicable law.

You can unsubscribe from email marketing at any time by using the unsubscribe link included in our marketing emails or by contacting us at customer@dolitashoes.com.

Withdrawing consent or unsubscribing from marketing will not affect transactional communications that are necessary to administer your orders or account.

7. PERSONALISATION AND PROFILING

Where you have provided the required consent, we may use information about your Website interactions and purchases to understand customer interests, measure advertising performance, and provide more relevant advertising.

Such activities may involve automated analysis of browsing or purchase information.

We do not intend to make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you, unless permitted by applicable law and appropriate safeguards are provided.

8. WHO MAY RECEIVE YOUR PERSONAL DATA

We disclose personal data only where necessary for legitimate business purposes, to provide our services, or where required by law.

Recipients may include:

Shopify
Our Website and online store are hosted on the Shopify platform.
Shopify processes personal data in connection with hosting, checkout, store functionality, security and other e-commerce services.

Shopify Payments and payment processing providers
We use Shopify Payments to facilitate payment processing.
Shopify and the payment processors or financial service providers involved in Shopify Payments may process transaction and payment-related information to process payments, prevent fraud, comply with regulatory obligations, and provide payment services.
Certain payment providers may act as independent controllers for specific purposes required by financial, anti-fraud, anti-money-laundering or other applicable laws.

Google
We use Google services including Google Analytics and Google Ads.
Subject to your consent where required, information may be provided to or collected by Google through these services for analytics, advertising and measurement purposes.

Meta
We use Meta Pixel and Meta Ads.
Subject to your consent where required, information may be provided to or collected by Meta for advertising, audience measurement and related purposes.

Other service providers
Personal data may also be shared with service providers where necessary to operate our business, such as hosting and technology providers, professional advisers, and delivery or logistics providers involved in fulfilling your order.
Such providers receive only the information reasonably necessary for the relevant service and are required to process personal data in accordance with applicable law and contractual obligations where applicable.

Public authorities
We may disclose personal data where required by law, court order or a lawful request from a competent public authority.

9. INTERNATIONAL DATA TRANSFERS

Some of our service providers operate internationally. As a result, personal data may be processed outside Lithuania or the European Economic Area (“EEA”), including in Canada and the United States.

Where we transfer personal data outside the EEA, we use appropriate safeguards as required by applicable data protection law.

Depending on the recipient and circumstances, these safeguards may include:

  • an adequacy decision adopted by the European Commission;
  • Standard Contractual Clauses approved by the European Commission;
  • approved Binding Corporate Rules; or
  • another lawful transfer mechanism available under applicable data protection law.

Shopify may process EEA customer data through Shopify International Limited and transfer data internationally in accordance with its applicable data protection mechanisms.

Other providers, including Google and Meta, may also process data internationally in accordance with their applicable privacy policies and lawful international data transfer mechanisms.

10. HOW LONG WE KEEP PERSONAL DATA

We retain personal data only for as long as necessary for the purposes for which it was collected or as required by applicable law.

Retention periods depend on the type of information and the purpose of processing.

For example:

  • order, payment and transaction records may be retained for the period required by applicable accounting, tax and other legal obligations;
  • account information may be retained while your account remains active and for an appropriate period afterwards;
  • customer service correspondence may be retained for as long as reasonably necessary to resolve requests, manage disputes and protect legal interests;
  • marketing information may be retained until you withdraw your consent, unsubscribe or the information is no longer required for the relevant marketing purpose, subject to appropriate records of your preferences being retained where necessary;
  • analytics and advertising information is retained in accordance with our configured retention settings and the relevant service provider’s retention rules; and
  • consent records may be retained where necessary to demonstrate compliance with applicable law.

We may retain certain information for longer where required by law or where reasonably necessary to establish, exercise or defend legal claims.

11. YOUR DATA PROTECTION RIGHTS

Subject to the conditions and exceptions provided by applicable law, you may have the right to:

  • access personal data we hold about you;
  • rectify inaccurate or incomplete personal data;
  • request erasure of your personal data;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • object to direct marketing at any time;
  • withdraw consent at any time where processing is based on consent;
  • receive certain personal data in a structured, commonly used and machine-readable format and request data portability where applicable; and
  • lodge a complaint with a supervisory authority.

Where processing is based on consent, withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise your rights, contact us at:
customer@dolitashoes.com

We may need to verify your identity before responding to certain requests.

You also have the right to lodge a complaint with the competent data protection supervisory authority.

In Lithuania, the supervisory authority is the State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija – VDAI).
You can find contact details of the State Data Protection Inspection here: https://vdai.lrv.lt/lt/

FAULTY ITEMS
If the purchased item is suspected to be defective, please contact us immediately for further information and any necessary actions.

LEGAL RIGHTS
For all customer legal rights, don't hesitate to get in touch with local government institutions: http://www.vvtat.lt/en/about-authority/541 or http://ec.europa.eu

12. SECURITY

We take appropriate technical and organizational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.

However, no method of transmission over the Internet or electronic storage system can guarantee absolute security.

You are responsible for keeping your account credentials confidential and should contact us if you believe your account or personal information has been compromised.

13. CHILDREN

Our Website and products are not intended to collect personal data directly from children who are not legally able to provide valid consent or enter into relevant transactions under applicable law.

If we become aware that personal data relating to a child has been collected unlawfully, we will take appropriate steps in accordance with applicable law.

14. THIRD-PARTY WEBSITES

Our Website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of independent third-party websites. We encourage you to review their privacy policies before providing personal data.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services or applicable legal requirements.

We will publish the current version on this Website, along with the date it was last updated.

Where required by law, we will provide additional notice of material changes.

16. CONTACT US

If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your personal data is processed, please contact:

DOLITA, UAB
Company code: 123756851
VAT ID: LT237568515
Laisvės pr. 125, Vilnius, Lithuania
Email: customer@dolitashoes.com

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