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The average shoe size in the world has changed a lot over the decades. Here’s how the evolution of the average woman’s shoe size looked: at the beginning of the 20th century, the average size was 35, in 1950, it was 36, in 1970, it was 37, and today, the average size of a woman’s shoe is 39. Men’s shoe sizes have also changed a lot. Years ago, the most common sizes among men were 39-40 but today, the average shoe size of a man is 43. So what do you think will happen in 50 or 100 years? According to experts, human height is growing due to healthy nutrition rich in vitamins and minerals. Along with our height, we are also gaining weight which means that our feet have to withstand more weight, so naturally, our feet are growing in size along with our height and weight.

Did you know that, according to the American Orthopaedic Association, women often get the wrong shoe size? What does this mean? You must be wondering how someone could wear the wrong shoe size as it’s very painful and uncomfortable. Even light pressure in the foot can prevent normal blood flow and cause foot deformity. Sometimes, when you first put on a pair of shoes, they seem comfortable and you feel no pressure. But after wearing them for a longer period of time, you start to feel an unpleasant tension in the foot. This proves that your shoes are too small. In order to avoid this, measure your foot first. Also, after purchasing a pair of shoes, wear them at home for a bit and make sure that they’re suitable for you and that they really are comfortable.

With the growing popularity of online stores, consumers are increasingly choosing to conveniently shop online. You can dress up from head to toe without even stepping foot outside. You may have thought that you can only buy a beautiful dress or an elegant handbag online but now, you can also buy shoes without worrying about choosing the wrong size. If you spot some single, most beautiful shoes online, don’t let the fear of choosing the wrong size stop you from buying them! Instead, just measure the length of your foot and hurry to enjoy that new pair of shoes! So how do you reduce the risk of choosing the wrong size and instead get a perfect size? We would like to share our experience with you and give you some of the most important tips which will surely help you choose the correct shoe size when shopping online.

At DOLITA, each footwear model is closely inspected. We pay attention to the essential differences in size and attributes. We look at the shape and details as one footwear model may be more suitable for those with a more narrow foot and another model, for example, high-top boots without a zipper, may be more suitable for those with narrow shins and low insteps. At the website, check the product information to find out if the shoes fit small to size or large to size:  ”It fits small to size; take a size larger than usual“ or “It fits large to size; take a size smaller than usual“. shoes description


Tips to help you choose the correct shoe size when shopping online:

Foot length. It is especially important to measure the length of your foot. Knowing how long your foot is in centimetres, you can easily find the manufacturer’s size chart which will make it much easier for you to order your shoes in the right size.

The shape of the shoe and your foot. It’s extremely important to pay attention to the footwear model you choose. Shoes with a pointed nose should be chosen a size larger because the model itself is a bit smaller. If your instep is high, choose shoes with the zipper on the side, the front, or on part of the heel. If your foot is especially wide, we recommend avoiding pointed shoes or shoes with a seam at the widest part of your foot.

Half sizes. Sometimes, people have half-sized feet. If this is the case for you, choose shoes from trademarks that feature half sizes in their size chart.

Seasonality. Pay attention to the seasonality. During the summer, the feet are often swollen and sometimes larger. So, we recommend that you always measure your foot before purchasing footwear online. If you’re looking for warm winter footwear with fur, choose a larger size because a squeezed foot gets cold much faster.

How to measure your foot correctly?

A person’s foot size changes over time. This is due to a variety of factors, including age, pregnancy, weight gain, fluid retention, and other factors. That’s why it’s always important to measure your foot before buying new shoes online. You can easily do this at home. It is important to note that there is no universal shoe size standard. Shoe sizes may be different from manufacturer to manufacturer, so it’s pretty convenient to know the length of your foot in centimetres and to check out the trademark’s size chart before buying shoes.

You will need an A4 paper, a pen, and a ruler. 


Put your foot on the piece of paper.


Holding your pen vertically, put a dot where your heel ends and where your longest toe ends.

STEP 1 and STEP 2


Measure the distance between the two dots with your ruler.


Determine the length of your foot. Measure in centimetres.

STEP 3 and STEP 4


Do the same thing with your other foot.


Find your size in the chart below.

Sometimes, both feet have slightly different lengths. In this case, choose the shoe size according to the larger foot (for example, if your left foot’s size is 38 and your right foot’s size is 37.5, choose the larger size).




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