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FASHION beneath the sole of sneakers!

FASHION beneath the sole of sneakers!

In fashion, designers are constantly creating new shapes, adapting old traditions, and making amazing discoveries. This, in a way, has placed fashion on the treadmill. It’s no longer surprising when men wear sneakers with a tuxedo or when high-fashion designers present models on the Paris runway wearing sneakers. Even designer Karl Lagerfeld once said: “Couture running – sounds like an elegant idea, doesn’t it?“

First introduced in 1916, sneakers have a very unique history. Throughout this period, not only did their shapes and purposes change but their cultural significance did too: sneakers have been the subject of songs, movies, and have become a true obsession! Today, the concept of sneakers has changed, especially since innovative design solutions have transformed the sneaker into a true piece of art. Collaborative projects with singers, athletes, actors, and members of fashion and culture have influenced fashion trends, sales, and the popularity of sneakers worldwide.


First introduced in 1916, sneakers have a very unique history.

MyGrey and Premiata


Every new form of sneakers presented each season gets you thinking about how the designers of the first sneakers would react to modern changes in fashion and society. Leather is combined with tweed, laces are being replaced by zippers, classic smooth leather is combined with sparkly and colorful leather, lacquered leather is combined with lurex or linen, and even pony or calf fur is used. The sole is decorated with prints that often reflect a brand’s credo. Some seem to be inspired by an eclectic interior, others seem to be reminiscent of graffiti.


Laura Bellariva and Premiata

In the Premiata sports line, expect an unconventional design along with Italian philosophy and precision. Designers now offer double platform sneakers. This design was even patented. From classic solid colors to shiny shoes decorated with tweed, lurex, matte and metallic colors - the Premiata brand designer has used these bold decisions to transform sneakers into elements of high fashion, suitable for both formal and casual wear.

RBRSL and Y-3


RBRSL designers have been inspired by the urban lifestyle. Technical nylon is combined with epoxy rubber. MyGrey played around with unexpected variations of details. Attimonelli’s has creatively plunged into the world of eclecticism. Ingenious artistic solutions are being implemented that combine elements that seemed completely incompatible before: a large palette of colors and patterns, different materials and textures of leather, various decorative elements, and new shapes. Y-3 designer, Yohji Yamamoto, remains loyal to Japanese culture and art. McQ designer Sarah Burton created a true techno-couture for men while offering women iconic shapes and swallow bird motifs. Voile Blanche focused on the first effect: different prints, different materials, different decor elements. goes all out with the 90's style, while Laura Bellariva goes punk to the beat of Italian rock.

Laura Bellariva and Premiata

McQ ir Premiata

It’s time to forget the opinion that sneakers are just casual and sporty. More and more, instead of classic sneakers on shelves, you’ll find sneakers with crystals or other decor elements. Footwear is becoming a true piece of art that you can not only admire but also enjoy.

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